Building Followers or Relationships?

I’m a huge Twitter fan. Sure, we have a few programs to keep our communication flowing with auto-responders, auto-posting, and I get several notifications a day trying to sell me more followers. Personally, I don’t want followers that aren’t paying attention to what I have to say or my brand. If they are following me because they are interested in technology, commercial real estate, real estate, IoT, and what’s happening in the world, then, by all means, follow away, but, if its to fill a quota, don’t bother.

The same with Facebook. It used to be a family thing. Meet up with family and friends on Facebook to keep in touch. Find long lost people you want to reconnect with, and so on. Well, we kinda got away from that, and now we are bombarded with ads, crap we can “hide,” but for the most part, my family gets buried in there somewhere in between politics and hand soap! I’ve gone in and made my family member posts top priority, but it doesn’t seem to work. Facebook is all about selling you something, and we just have to wade through everything else unless we really want some hand soap, then we’re good!

Which brings me to Instagram. Now I’ve talked about this app before, and I remain the same. Stalkers and phony profiles run deep on this site and followers are important for Movie Stars and Businesses. Company branding is totally different than personal, so in my opinion, Instagram is great for businesses and tons of followers are fantastic! It’s a visual thing! Similar to Pinterest, there are many ways to be creative and make your posts count, and follow the right people.

Linkedin used to be just about b2b, but with their constant updating and new format, it’s looking a lot like Facebook. I made the over 500 club organically long ago, and most of my connections are within my business group. It’s still the best of the best in business connections and recruiting. Following is essential on Linkedin and making connections is important for future business dealings.

So, even though I have quite a few “organic” followers on my personal Twitter page @DanielleFWatson, I still like to choose my thoughts and posts in real-time. For my business page, auto-posting keeps your branding alive on the internet when you can easily get lost nowadays. Small companies need auto-responders and someone maintaining their social media for that purpose but don’t expect huge returns on your advertising dollars immediately because it’s all about branding! Remember, it takes at least 7 to 12 times that you pass a store on your way home do you even remember where it is.

In conclusion, build your brand, make it look good, choose your page, logo, and everything you do with consistency but follow someone who you want to do business with and make the connection. A simple note of introduction works best.

Have you seen this website? I recently joined with an invitation from a colleague, and so far it looks pretty good. There are local business to business pages in several states, so check it out. https://www.alignable.com/

 

Happy Friday, and if you would like me to follow you, send me the link!

Cheers!

Social Media, The Yellow Brick Road!

Facebook, Linkedin, Pinterest, Instagram, Twitter, YouTube. What do I need, and how should I get started?  These are just some small observations and in no way cover the entire gamut of each of these social sites. This list is basically for someone who has not yet started on their social media journey! Tutorials are available for anything you want to learn. Type into Google, “Tutorials for Social Media” and the list goes on and on.

I follow a lot of topics, people, businesses, and I’m on several social media websites. Learning something every day is the key to staying young (so they tell us) and staying on top of current and relative information (if you need it), and social media is part of the equation. That alone can also be a challenge if you’re not using automation. The reason I say this is that not everyone uses it. Sure, it’s excellent for your exposure, posting relative information about your company and keeping your branding active since you can’t be there all the time. Of course, if someone has a question, or needs an immediate reply, it’s not so good unless you are receiving notifications. Do I want to see numerous notifications all day? Not really! Now, keep in mind that I’m talking about you, yourself, and not a company maintaining your social media for you. If you have a small craft business, semi-retired, retired or a working person, these are sites that need to be managed one way or another, with paid subscriptions, organic (free) and/or with using automation.

If you haven’t yet jumped on getting up to speed on the social media networks, it can be a little overwhelming. Most people, depending on their job and life/work balance only have an average of one to three sites at most. Facebook is easy to manage and easy to set up a personal page, but for business, it takes a little more work, and you should have a decent looking company page, and of course, spend a little money. If it’s strictly for selling, that’s a different route too and consider your e-commerce with additional resources like Shopify, or the like. But, what about all the other types of social media, and will they benefit you? Well, it really all depends on you.

Let’s start with a few of the most popular social media sites with no up-front costs, and just putting in your time to get started.

1. Facebook. As mentioned above, it has many benefits to both business and a personal. Aside from a business page, you can always start a group with people who follow the same topic/interest, so this site is a must! If you are not familiar with Facebook, here is a tutorial https://www.gcflearnfree.org/facebook101/

2. Linkedin. This site is one of the best B2B (Business to Business) websites to get “linked” with other business professionals or you may have a company page for recruiting and making new connections in the business world. If you’re just doing some crafts or retired, this may not be the website for you. Linkedin is not a Facebook platform, although some people like to use it like that with their personal posts, but, it should be just for business.

3. Pinterest, Instagram. Now, these two websites vary quite a bit, but they are both visual-sharing social sites where you can upload photos. With Pinterest, you’re “pinning” and liking your favorite photos, and some have retail links for purchasing or seeing someone else’s website. This website is a proven sales generator for specific interests. Instagram has a more personal experience, yet it is also excellent for your business too. If you make craft projects, these two sites are great for showing your wares!

4. Twitter. Well, what can I say! This social site is great for connections, branding, sales and so on. It can be a little tricky to get your page up and running, making lists, following people, etc., but keep in mind that interaction is important. However, you will have to work a lot to stay on top of making good connections. Replying is a must, and automation is perfect for this site!

6. YouTube. For business, making videos helps sales, period. Do you have a seminar? Are you a Realtor? Show people how to sew? Then YouTube is for you! Check it out; I’m sure you’ll learn something or at least listen to some great music!

Next time I’ll post about some of the best sites for automation if you decide to go that route! Remember, age doesn’t define you. Keep active, and that means your brain too!