I’m a huge Twitter fan. Sure, we have a few programs to keep our communication flowing with auto-responders, auto-posting, and I get several notifications a day trying to sell me more followers. Personally, I don’t want followers that aren’t paying attention to what I have to say or my brand. If they are following me because they are interested in technology, commercial real estate, real estate, IoT, and what’s happening in the world, then, by all means, follow away, but, if its to fill a quota, don’t bother.
The same with Facebook. It used to be a family thing. Meet up with family and friends on Facebook to keep in touch. Find long lost people you want to reconnect with, and so on. Well, we kinda got away from that, and now we are bombarded with ads, crap we can “hide,” but for the most part, my family gets buried in there somewhere in between politics and hand soap! I’ve gone in and made my family member posts top priority, but it doesn’t seem to work. Facebook is all about selling you something, and we just have to wade through everything else unless we really want some hand soap, then we’re good!
Which brings me to Instagram. Now I’ve talked about this app before, and I remain the same. Stalkers and phony profiles run deep on this site and followers are important for Movie Stars and Businesses. Company branding is totally different than personal, so in my opinion, Instagram is great for businesses and tons of followers are fantastic! It’s a visual thing! Similar to Pinterest, there are many ways to be creative and make your posts count, and follow the right people.
Linkedin used to be just about b2b, but with their constant updating and new format, it’s looking a lot like Facebook. I made the over 500 club organically long ago, and most of my connections are within my business group. It’s still the best of the best in business connections and recruiting. Following is essential on Linkedin and making connections is important for future business dealings.
So, even though I have quite a few “organic” followers on my personal Twitter page @DanielleFWatson, I still like to choose my thoughts and posts in real-time. For my business page, auto-posting keeps your branding alive on the internet when you can easily get lost nowadays. Small companies need auto-responders and someone maintaining their social media for that purpose but don’t expect huge returns on your advertising dollars immediately because it’s all about branding! Remember, it takes at least 7 to 12 times that you pass a store on your way home do you even remember where it is.
In conclusion, build your brand, make it look good, choose your page, logo, and everything you do with consistency but follow someone who you want to do business with and make the connection. A simple note of introduction works best.
Have you seen this website? I recently joined with an invitation from a colleague, and so far it looks pretty good. There are local business to business pages in several states, so check it out. https://www.alignable.com/
Happy Friday, and if you would like me to follow you, send me the link!