Building Followers or Relationships?

I’m a huge Twitter fan. Sure, we have a few programs to keep our communication flowing with auto-responders, auto-posting, and I get several notifications a day trying to sell me more followers. Personally, I don’t want followers that aren’t paying attention to what I have to say or my brand. If they are following me because they are interested in technology, commercial real estate, real estate, IoT, and what’s happening in the world, then, by all means, follow away, but, if its to fill a quota, don’t bother.

The same with Facebook. It used to be a family thing. Meet up with family and friends on Facebook to keep in touch. Find long lost people you want to reconnect with, and so on. Well, we kinda got away from that, and now we are bombarded with ads, crap we can “hide,” but for the most part, my family gets buried in there somewhere in between politics and hand soap! I’ve gone in and made my family member posts top priority, but it doesn’t seem to work. Facebook is all about selling you something, and we just have to wade through everything else unless we really want some hand soap, then we’re good!

Which brings me to Instagram. Now I’ve talked about this app before, and I remain the same. Stalkers and phony profiles run deep on this site and followers are important for Movie Stars and Businesses. Company branding is totally different than personal, so in my opinion, Instagram is great for businesses and tons of followers are fantastic! It’s a visual thing! Similar to Pinterest, there are many ways to be creative and make your posts count, and follow the right people.

Linkedin used to be just about b2b, but with their constant updating and new format, it’s looking a lot like Facebook. I made the over 500 club organically long ago, and most of my connections are within my business group. It’s still the best of the best in business connections and recruiting. Following is essential on Linkedin and making connections is important for future business dealings.

So, even though I have quite a few “organic” followers on my personal Twitter page @DanielleFWatson, I still like to choose my thoughts and posts in real-time. For my business page, auto-posting keeps your branding alive on the internet when you can easily get lost nowadays. Small companies need auto-responders and someone maintaining their social media for that purpose but don’t expect huge returns on your advertising dollars immediately because it’s all about branding! Remember, it takes at least 7 to 12 times that you pass a store on your way home do you even remember where it is.

In conclusion, build your brand, make it look good, choose your page, logo, and everything you do with consistency but follow someone who you want to do business with and make the connection. A simple note of introduction works best.

Have you seen this website? I recently joined with an invitation from a colleague, and so far it looks pretty good. There are local business to business pages in several states, so check it out. https://www.alignable.com/

 

Happy Friday, and if you would like me to follow you, send me the link!

Cheers!

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Additional protection for internet and phone scams, talk with each other!

I don’t know other types of precautions older people can take (and the younger ones too for that matter) to be safe in this day and age of technology. Nothing is foolproof.

On a personal level, old-fashioned “safe words” or a memory that only friends and family would know would be the first thing anyone should ask if someone says they know them. It would be so easy just to say “remember when…” Since the scammer doesn’t know all the little details that only your circle would know, this would be a good test before this person on the other end could advance in their tactics. If more elderly people did this, there would be less of a chance of being scammed on a personal level. It’s scary out there, and the elderly are preyed upon exponentially. All family and/or friends should get together and discuss these things that would be very helpful in any phone call situation. Some older folks get frustrated and could be giving out information they didn’t intentionally mean to give out. Heck, I’m sure kids give out tons!

To give an example of an internet scam. I recently joined Instagram. I got a request for someone to follow me. Well, their profile looked great, so I accepted. A few days later they thanked me when I followed them back, and then came the inquiries. How old are you? This question seemed innocent enough. What town do you live in? Most people don’t have a problem with answering that one either. The next question. How many kids do you have and what are their names and ages? OK, now you have my attention scammer. They sure didn’t waste any time. For me, the “game” was on! So, without giving them any more information and just being slightly engaging, I posted a few things with links where I could trace them if they checked them out. Got ya! Nigeria. After doing some photo recognition in both Google Image Search and Tin Eye, it turns out they had copied someone’s entire identity from that person’s posts on various social media sites including Facebook, Twitter, their own website and Instagram and just changed the name and made it their own. Of course, I sent them back this pretty cool post letting them know they asked the wrong questions. 🙂Never Underestimate

There are so many people that know this stuff, but I can assure you that many older adults do not know about all of it, and I think it’s our duty to keep our friends and family safe. Especially during the holidays when that’s a majority of preying time for all the scammers out there!

Be Safe this Holiday Season and Happy Friday!

Follow me on Twitter @DanielleFWatson

The Future of Consumer Advertising for the Aging Population

I read an article this month about assumptions in the aging population and advertisers are missing the boat when marketing to them.

Retired people don’t always eat dinner at 3 pm, do their shopping and entertainment and are in bed by 6 pm. More and more of the aging population is fit, enjoying technology and many are still working.

Also, in this mix of assumptions is advertising medication, hearing aids, stool softener, mobility and the like. And, there should be no assumptions that older people are just leisure-oriented either.

I don’t know about you, but every time I see a medication commercial I am now starting to list all of the side effects and compare notes. It seems we, as older adults, aren’t taken seriously anymore. We want to stay in the mainstream for as long as we possibly can, and advertisers need to start working on their advertising campaigns for us too! We are sick and tired of commercials being geared towards needs rather than what we want. Sure, we may “need” blood pressure medication, but we will discuss this with our physicians. We “want” a new smartphone, but not some cheap version pushing a consumer cellular plan as the preferred “senior” phone. Geez!

“…With technological innovation applied to older consumers’ actual wants, needs, and goals, older adults may soon find themselves living not just longer lives, but better lives, defined by independence and connectedness…” ~ by Joseph F. Coughlin

“Why Businesses Misunderstand Old People.”
https://www.theatlantic.com/business/archive/2017/11/older-consumers-coughlin-longevity-economy/545531/
theatlantic.com

Happy Friday, December 1, 2018

Visit me on Twitter @daniellefwatson