Social Media, The Yellow Brick Road!

Facebook, Linkedin, Pinterest, Instagram, Twitter, YouTube. What do I need, and how should I get started?  These are just some small observations and in no way cover the entire gamut of each of these social sites. This list is basically for someone who has not yet started on their social media journey! Tutorials are available for anything you want to learn. Type into Google, “Tutorials for Social Media” and the list goes on and on.

I follow a lot of topics, people, businesses, and I’m on several social media websites. Learning something every day is the key to staying young (so they tell us) and staying on top of current and relative information (if you need it), and social media is part of the equation. That alone can also be a challenge if you’re not using automation. The reason I say this is that not everyone uses it. Sure, it’s excellent for your exposure, posting relative information about your company and keeping your branding active since you can’t be there all the time. Of course, if someone has a question, or needs an immediate reply, it’s not so good unless you are receiving notifications. Do I want to see numerous notifications all day? Not really! Now, keep in mind that I’m talking about you, yourself, and not a company maintaining your social media for you. If you have a small craft business, semi-retired, retired or a working person, these are sites that need to be managed one way or another, with paid subscriptions, organic (free) and/or with using automation.

If you haven’t yet jumped on getting up to speed on the social media networks, it can be a little overwhelming. Most people, depending on their job and life/work balance only have an average of one to three sites at most. Facebook is easy to manage and easy to set up a personal page, but for business, it takes a little more work, and you should have a decent looking company page, and of course, spend a little money. If it’s strictly for selling, that’s a different route too and consider your e-commerce with additional resources like Shopify, or the like. But, what about all the other types of social media, and will they benefit you? Well, it really all depends on you.

Let’s start with a few of the most popular social media sites with no up-front costs, and just putting in your time to get started.

1. Facebook. As mentioned above, it has many benefits to both business and a personal. Aside from a business page, you can always start a group with people who follow the same topic/interest, so this site is a must! If you are not familiar with Facebook, here is a tutorial https://www.gcflearnfree.org/facebook101/

2. Linkedin. This site is one of the best B2B (Business to Business) websites to get “linked” with other business professionals or you may have a company page for recruiting and making new connections in the business world. If you’re just doing some crafts or retired, this may not be the website for you. Linkedin is not a Facebook platform, although some people like to use it like that with their personal posts, but, it should be just for business.

3. Pinterest, Instagram. Now, these two websites vary quite a bit, but they are both visual-sharing social sites where you can upload photos. With Pinterest, you’re “pinning” and liking your favorite photos, and some have retail links for purchasing or seeing someone else’s website. This website is a proven sales generator for specific interests. Instagram has a more personal experience, yet it is also excellent for your business too. If you make craft projects, these two sites are great for showing your wares!

4. Twitter. Well, what can I say! This social site is great for connections, branding, sales and so on. It can be a little tricky to get your page up and running, making lists, following people, etc., but keep in mind that interaction is important. However, you will have to work a lot to stay on top of making good connections. Replying is a must, and automation is perfect for this site!

6. YouTube. For business, making videos helps sales, period. Do you have a seminar? Are you a Realtor? Show people how to sew? Then YouTube is for you! Check it out; I’m sure you’ll learn something or at least listen to some great music!

Next time I’ll post about some of the best sites for automation if you decide to go that route! Remember, age doesn’t define you. Keep active, and that means your brain too!

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